Venn Skincare

Designed at Pentagram in 2019
Client: Venn Skincare
Team: Natasha Jen
Creative Lead: Joseph Han
Animation: Ran Zheng
Photography: Brenda Natoli
Role: Brand Identity design, Packaging design, Creative direction

VENN is a revolutionary all-in-one skincare concentrate, clinically proven to reduce visible signs of aging. I contributed to the brand’s development, working on brand strategy, positioning, messaging, visual identity, packaging, and website design.

The VENN logo layers the “V” and “N” to form a subtle Venn diagram, visually reinforcing the name and symbolizing the product’s integrative qualities—an elegant shortcut that’s greater than the sum of its parts. The overall identity is minimal and sophisticated, reflecting both efficiency and efficacy. Typography is set in the contemporary sans serif Replica Mono, chosen for its precise geometric letterforms softened by an approachable character.

A warm, relatable tone of voice communicates the concept of “warm science,” making advanced innovation feel smart, honest, and accessible. The brand video distills VENN’s complex technology into simple, graceful line drawings and geometric forms, illustrating the product’s benefits in a clear and engaging way.

Packaging features a sleek, functional cylindrical design that serves as both implement and container. A deep green and white color palette references nature and science, while photography by Gentl and Hyers captures the brand’s essence—from the product and its ingredients to its refined lifestyle aesthetic.

Press at Graphic Design USA, Beauty Packaging, US Fashion Networks, etc.

Website: vennskincare.com
vennskincare.co.kr