Frida

Designed at Pentagram
Client: Fridababy
Team: Natasha Jen (Partner)

Identity design for Frida, a solution-based brand that helps parents for the unsexy, unfiltered realities of parenthood — at every stage — with simple-yet-genius solutions that get the job done. Rebranding to build from its equity in problem-solving for parents of babies—Frida moves toward solving problems for those same parents prior to birth, as well as the challenges that shift over time as babies become kids and tweens.

Identity design (Rebranding) / Packaging design/ Illustration

Website: Fridababy.com