Coral with Google

Designed at Pentagram
Client: Google
Team: Natasha Jen (Partner)
Creative Lead: Joseph Han

Identity design for Coral, one of Google’s most innovative platforms for on-device AI experimentation. Coral provides a complete local AI toolkit that empowers teams to take ideas from prototype to production. The brand is rooted in the belief that AI can create a better world when people explore, learn, and build together.

The identity system expresses Coral’s core attributes—vibrant, inclusive, curious, and confident—through dynamic colors, approachable forms, and a flexible visual language that reflects the platform’s spirit of experimentation and creativity.

Identity design/ Packaging design/ UI design

Website: coral.withgoogle.com