Buffy

Designed at Pentagram
Client: Buffy
Team: Natasha Jen (Partner)

Buffy is known as one of the “most comfortable and kindest” duvets on the market. For this project, we built a full brand world—from identity and positioning to messaging and packaging—emphasizing the product’s playful personality and irresistibly fluffy character.

This alternate creative direction showcases a series of delicate yet whimsical illustrations paired with a pastel-forward color palette, bringing a warm, humanistic charm to the brand while elevating its soft, sustainable ethos. I led the creative direction across the entire brand experience, and personally illustrated all artwork and icons used throughout the system.

Identity design/ Packaging design/ Illustration

See more details here.
Press at TYPE Magazine, Creative Boom, Logo Designer, Brand New, etc.

Website: buffy.co